AJAX EAST BAY SOCCER CLUBCOMPETITIVE YOUTH SOCCER
AJAX East Bay is a competitive soccer club located in the San Francisco Bay Area serving a highly talented market of athletes ages 7 to 19. In 2015 they were looking to upgrade their brand identity to match their focus, determination and strategy plan of growth within their community. In a desire to be more than just another soccer club in the highly competitive market, they chose to move forward with a mark that exemplified their expertise, knowledge and true passion of the game of soccer.
CATEGORY: Brand Identity
CLIENT: Damon Mantley
DATE: August 2017